in a country other than their headquarters in Spain.
This was a collection of clothes for kids from the age of ten to sixteen.
As this is an age of transition, Pepe wanted to portray the kids as
slightly rebellious young adults, but without losing their innocence.
We called this collection ‘1016’
and shot kids in Pepe against slightly grungy and street backdrops.
The clothes were also altered and played with to heighten the look and feel
What took this look a level further was the use of the Union Jack.
This iconic flag was used very interestingly as a graphic element throughout
the communication and really set the mood for the clothing collection.
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