Wednesday, February 23, 2011

EVEREADY RECHARGEABLE BATTERIES

Eveready launched their new rechargeable batteries,
and wanted communication to announce the same.

Rechargeable batteries essentially renew their energy
after being put to charge.
It’s like old becoming new again.

We felt that this was a very powerful insight.

What if the old actually became new in today’s world.

This made for some very interesting and amusing communication
with a drastically different look and feel in the category.



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