Generations of Mumbaikars have fond memories of catching a flick with their college flames or going there years later with newer members of their families.
But like many other such structures in Mumbai, the Metro was in a state of neglect.
This was until Adlabs bought it over and decided to completely refurbish it, turning it into a Multiplex with the latest in technology and features. However, no external structural elements and design were changed and it was restored to its former glory.
It was almost like a classic movie being remade even better that the original.
That’s exactly what we did. We showed classic movie posters that we remade recently to get the point through. This was done against a stark black background which made the posters stand out and appeal even more.
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