What does a blender do?
Quite simply, blend two or more ingredients into one fabulous mix. Who would know this better than the client themselves.
So, what they essentially were looking for is communication that said exactly that.
BUT, it had to be like nothing they had seen before.
No bored looking housewives concocting some mix for the kids and at the same time no isoteric advertising that nobody would understand. They wanted something fresh, but still very simple. That’s when the idea to use the iconic Pacman look and feel.
This look perfectly communicated the offering and was something never seen or done before in this or any other category.
A black background was chosen as opposed to the usual white for a food category.
This, not only looked strikingly different for anything else, but also upped the appeal of the ingredients on display. It appealed to everyone and even those who had never heard of Pacman, got the message, instantly.
Quite simply, blend two or more ingredients into one fabulous mix. Who would know this better than the client themselves.
So, what they essentially were looking for is communication that said exactly that.
BUT, it had to be like nothing they had seen before.
No bored looking housewives concocting some mix for the kids and at the same time no isoteric advertising that nobody would understand. They wanted something fresh, but still very simple. That’s when the idea to use the iconic Pacman look and feel.
This look perfectly communicated the offering and was something never seen or done before in this or any other category.
A black background was chosen as opposed to the usual white for a food category.
This, not only looked strikingly different for anything else, but also upped the appeal of the ingredients on display. It appealed to everyone and even those who had never heard of Pacman, got the message, instantly.
No comments:
Post a Comment