like sunscreen wipes, moisturising wipes and make-up removal wipes.
However, they essentially wanted us to focus on the larger brand promise
which is skincare and how these products enable you to do so.
We felt that the fundamental concern that people with an unclean complexion
had was that they didn’t feel ready to meet others and socialize in general.
And we thought that this was huge idea for the brand to build on.
So we came up with FACE THE WORLD.
The entire photography look was very clean, light and young
in keeping with the product offering.
No comments:
Post a Comment