NEWCUFFEPARADE.COM - Website

Mumbai’s first ever world-class living destination was launched by the Lodha Group.

New Cuffe Parade, with a footprint of 23 acres, is envisioned amidst a 250 acre city center proposed by the MMRDA.

PHASE 1 of the digital campaign involved the conceptualization, design and implementation of myfuturecity.in – a site that worked in synch with the mainline teaser campaign of NCP.

Interactive in nature, the site offered Mumbaikars a platform to contribute their views on Mumbai’s ideal city center.

PHASE 2 involved the development of the complete NCP website in time for the mainline print launch. An optimal html-flash combination has been used to enable quicker loading, better user experience and SEO compliance. With further development on the anvil, the browsing experience of this site is set to get even better.








PHASE 3 involved the development of the project site for the first of the residential towers within NCP. Users browsing the main NCP site get guided to this project site which follows the same html-flash template for a consistent browsing experience and uniform brand imagery.

SAJALA - Identity

Sajala (Mist in Sanskrit) is a super-exclusive villa community with ultra-heady luxuries.
The identity and stationary reflected the stature and class of the project.

TAJ WEDDINGS - Campaign

The Taj group of Hotels commissioned a campaign for their
‘Weddings’ offering

The thought :
Make your special day even more special at the Taj.

The theme was ‘Timeless Weddings’, signifying the properties as well as
the occassion.
Pictures depicting classic Western as well as Indian weddings were shot
at the Umaid Bhavan Palace, one of the Taj’s finest luxury hotels.
The dreamlike imagery set the tone for evocative headlines
thus communicating the offering in a way only the Taj could.

HIMALAYAN WATER - Campaign

It takes 20 long years to make a single bottle of
Himalayan Natural Mineral Water from the Himalayas.
Literally.
You could safely call it, the Glenfiddich of waters.

This campaign was created to look, sound and feel the way
water this accomplished, should look, sound and feel.

We quite literally, took the higher ground.

HIMALAYAN WATER at Fashion Week.

Himalayan Natural Mineral Water were sponsors
at Fashion Week, one of India’s most glamorous events.

We decided to have some fun with water and fashion.
The two complimented each other perfectly.

HIMALAYAN WATER: Spring-Summer Packaging

Spring-Summer is one of the nicest times of the year.
In India however, it’s also the hottest.

Himalayan Water wanted to provide people some much needed
respite from the heat by offering their product at a lower price.

We used visuals of flowers of the season in bloom, with a simple
and not too overt message that communicated the offer.
The strong visual look instantly communicates the mood
of the season and also brings about a certain newness in the brand.

The rest of the mandatories were neatly arranged on
the left and right side of the face.

EVEREADY RECHARGEABLE BATTERIES

Eveready launched their new rechargeable batteries,
and wanted communication to announce the same.

Rechargeable batteries essentially renew their energy
after being put to charge.
It’s like old becoming new again.

We felt that this was a very powerful insight.

What if the old actually became new in today’s world.
This made for some very interesting and amusing communication
with a drastically different look and feel in the category.